Like many business owners you too might be curious to know what is digital marketing?
Digital marketing is advertising using the internet as a medium. On can say adverting done using different channels like paid advertising platforms, social media, email, mobile, search engine is digital marketing.
We use the internet over devices like mobile, laptop and PC. Advertising can be done through the internet on our devices.
Types of Digital Advertising/Online Marketing
Paid Advertising (PPC)-
Platforms like search engine: Google, Social Media: Facebook, Professional networks: LinkedIn are used every day multiple times by Billions of people. These platforms work as an advertising channel. They provide advertisers options to reach to its audiences based on payment to advertise. These platforms help advertisers choose customer segments relevant to them. They also give a level playing field among competing advertisers.
Organic advertising:
Social media platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube are great way to communicate and keep people updated of latest happenings. These can be used by advertisers to reach and stay in touch with their fans, customers and subscribers. Catch is that we don’t need to pay to platforms for advertising but need to consistently put interesting and engaging information/content to our fan following. It’s important to create new fans online.
Important tools of Digital Marketing
Search Engine Marketing-
Search engines drive huge traffic every day by answering to searches made by people. These search engines also serve as an advertising platform. Search engine marketing is a paid advertising platform but a very effective digital marketing channel as people find advertisers offer/ad while they are actively searching for similar product over the search engine. Example: powerful digital marketing channels to stay connected and grow fan following for a brand, translating into sales further.
Social Media Marketing-
For advertisers social media is more than what meets to eye. It is about building a community of people interested in their product and services. Hence, reaching out to people who have interests aligned to product in which they are dealing can be a great way forward to finally sale the product. It’s not about just reaching out to them once but to stay connected and keep engaged. Further, it’s also about reaching out to their friends and family. All this comes at a cost but gives access to target audience that advertiser finds most suitable to be interested in products/services. Advertisers can choose the age, interest and other important aspects of audience they are interested in. Hence, social media platforms like Instagram, Pinterest, Facebook, Twitter are powerful digital marketing channels to stay connected. One can grow fan following for a brand, translating into sales further.
SEO –
Search engine optimization is the set of techniques used to get higher rank on free listing over search engine platforms. The difference lies in the fact that here we don’t need to pay for advertising but need to work on certain factors that influence free listing on search engines. In this case we need to understand the factors and algorithm of search engine and work our position up by taking activities that positively affect our ranking. For example: Back links, Keywords, content etc.
Email Marketing-
Emails are great way to keep audience updated and disseminating information in a consistent way. Since, we all use email frequently for all our important work and we keep a tab on information related to our interest in emails we get. Email marketing can be a great way to create recall value and engagement through information.
Right engaging content and interesting latest update on interesting things user wants to know is an effective way to promote brand, create product awareness, recall value and present latest lucrative offerings. Hence, email marketing is an important digital marketing tool.
Mobile Marketing-
Our mobile is with us all the day and we are connected to internet on move. SMS, MMS and in-app advertising are really handy to reach out to audiences over mobile. Hence, advertisers can use these as mode of advertising their products, keep audience updated on new products and offers. Since, most of the time we are using mobile, mobile marketing is becoming a powerful tool of digital marketing.
Content Marketing-
Unique content is so important to get attention online. Whether it’s SEO or social media or blogging content needs to be engaging and non-promotional. It’s important to share valuable, interesting information in engaging way every time we reach out. Hence, content marketing is gradually becoming most important factor in digital marketing.
Digital marketing is most relevant now as most of the time we are glued to our laptop or mobile and we have internet connectivity on the move. Digital marketing is more precise, cost effective, engaging and interactive than conventional media.
Want to know more about digital marketing?
At 121techtraining we provide an opportunity to learn online marketing by joining a 3 month practical course under guidance of experienced working professionals. A personalized professional training will help you understand the concept and practical application of Digital marketing in an organization.
If you want to start with Digital marketing activity or looking at digital marketing agency for your company or business to get in touch on tweakmedia and you won’t be disappointed with digital marketing services.